Rose Inc is fast becoming a beauty staple

Rosie Huntington-Whiteley’s namesake brand lives up to expectations.

Part of the allure of Rose Inc is its beautiful packaging. Nude-coloured cases line the shelves of Rosie Huntington-Whiteley’s namesake brand, begging to be taken home and displayed on my vanity. I indulge, of course.

I first test out the satin lipstick, which comes in ten shades. For darker skin tones, I would recommend ‘Hypnotic’, which provides a bright, creamy base to layer on.

I finish off with the ultra-black lash lift serum mascara in a travel size. The petite case fits perfectly into a date-night clutch or can be slipped into your work bag for a midday top-up. It adds subtle volume for a simple, effective look.

The full collection includes a refillable cream blush, tinted serum, liquid foundation, and more, with brushes and tools to complete your beauty routine.

Rose Inc is definitely worth a try if you’re on the market for a favourite new beauty brand, and it may just become a staple.

Explore the collection at Net-A-Porter and Rose Inc.